In many ways, organic search rankings are the email list lifeblood of the online business world. As seo specialists know all too well, google is famously silent about what goes into its search ranking algorithms, which they update all the time. When a new update is released, search enthusiasts are quick to speculate on how to adjust their seo strategies to please the almighty google bots. Every once in a while, google's behind-the-scenes pundits drop huge clues about indications of an update - "Priorize this, disregard that." however, regardless of what google officials think or do, there are a handful of seo tasks you should always pay attention to.
Here are the big seven. 1. Image alt text optimization image alt text has long been a valuable part of seo. Over the past few years there has been more and more discussion about google using machine learning to figure out what an image is and what it is about - which used to be the primary function of text image alternative. So does that mean including alt text is a email list waste of time? Absolutely not. Regardless of new ai-powered image recognition procedures, you won't lose anything by including good image alt texts on your website. Keep in mind that machine learning is a relatively new concept. While image alt text may be entirely obsolete in the next five to ten years (perhaps sooner), optimizing your images the old fashioned way is a good idea to play it safe. 2.
Prioritizing content authority content “authority” is email list that ambiguous component of seo from the start. Obviously, google wants to present users with the most credible and authoritative content based on their search queries. Following the august 2018 medic core update, it was more or less clear that organizations in the your money your life industry needed to prioritize the eat (expertise, authority, trustworthiness) of their content. However, in this recent march update, it seemed like a lot of the details surrounding this concept had been redacted (this is speculation, of course). People have asked themselves the question, “should we always focus on building authority with our content?