If you have multiple layers of your marketing funnel, not all conversions will be created equally. Some conversions aren't very important to your business goals, while others are valuable (literally for e-commerce businesses) and need to be reported and optimized accordingly. But how can I do that? Two words: conversion value . This conversion guide describes Ghost Mannequin Effect the following: What is the converted value? How to use conversion values to improve your marketing strategy. How to use conversion values to optimize your account. Why the converted value is important. What is the converted value? The conversion value is the Ghost Mannequin Effect number you assign to a particular conversion to represent your business impact . The main benefit of assigning conversion values is to help you track, optimize, and report on your ad cost-effectiveness (ROAS). Once you've set your conversion values, you can use your target advertising cost-effectiveness (ROAS) bidding strategy in your campaigns to maximize your conversions.
Another benefit of setting conversion values is that you can make more informed decisions within your account. An additional layer of visibility allows you to identify keywords, ad groups, and campaigns with high or low return on investment. This Ghost Mannequin Effect makes it clear that you are optimizing and making decisions based on actual ROI data, as well as uniform conversions and costs. How to create a conversion value There are two ways to set conversion values, depending on the step you create. When setting a conversion action. If you have set up a conversion action and want to assign Ghost Mannequin Effect a value to it. If you are creating a conversion, there is a section labeled "Value". Conversion value creation screen with Google Ads Here you can assign a uniform value to the "static value" of a particular transformation, or specify a different value to reflect the transaction-specific "dynamic" value.
If all of the transformations you create have the same value, use the static option. Use dynamic options if each transaction holds a different value. If you're doing business outside of your country, keep in mind that conversion values are always Ghost Mannequin Effect displayed in your Google Ads billing currency. However, you can assign different currencies to each conversion value. Static conversion value: To set a static conversion value, simply select "Use the same value for each conversion". Create a static conversion value view with Google Ads This is very easy. Each time this conversion occurs as a result Ghost Mannequin Effect of your ad, you'll see the conversion value you've set. The more conversions you have, the more revenue you will earn. That way, you can deduct advertising costs and get a return on investment. Dynamic conversion value: