Do you have a website and want to start attracting people who are looking for your business and services? Or have you been marketing online for a while now and can't wait to take your business to the next level? Regardless of your level of experience, call tracking should be one of the most basic requirements for your business. Fortunately, at Powered by Search, a full-service digital marketing agency located in Toronto, Canada, we have the privilege of advising many different businesses on how to connect their passions with the people who search for them. Often people pick up the phone to reach a business, and call tracking allows us toThe great thing about digital marketing is that you can measure anything and everything. Our COO, Matthew Hunt, keeps saying “ if you can measure it, then you can improve it ” and the reverse is also true. In this article, we'll explain why you should measure your inbound phone leads and how. Tracking your calls makes your business more money Call tracking for your business is essential, so you can measure the success or failure of your marketing efforts through the abundance or lack of incoming phone leads. If you can make incremental improvements every week with the right information that call tracking data provides, then that long-term positive cumulative effect will grow and contribute to your success.
Should You Use Call Tracking? Here are some important questions to Employee Email Database consider:Do you see all of your inbound leads:putting together a puzzle with missing pieces is not a fun experience. Likewise, web form fills are not enough to see what is going on in your business. Some people prefer to call you instead of filling out a web form. Depending on your industry, web form to phone call ratios can be substantial in either direction. You need to follow it in order to know what it is for your business. We had a situation where our client didn't want to spend money on call tracking for very long. Then, after constantly raising our concerns for nearly a year, they finally decided to install call tracking. After a few months, we discovered that for every form they received, they received three additional phone calls. So before call tracking, if they filled out 100 web forms, they thought their acquisition cost per lead was very high. After adding the 300+ monthly phone calls, they understood what their true cost per lead was and were happier with our marketing efforts. We were no longer flying blind. Are your current marketing efforts missing opportunities? : Maybe your staff tells you that the phones just didn't ring. We had a situation where one of our franchise clients had 35 branches across Canada and their franchisees were saying they weren't getting phone leads. After installing call tracking for a few months, we immediately discovered that over 38% of calls go unanswered during normal business hours every week! They were missing more than 240 phone calls each month. Is it a useful piece of business intelligence? How can you improve your customer experience and your sales?
Sales and customer retention are the lifeblood of any business. With call tracking, every call can be logged for 'quality assurance'. You can check the call quality of your phone staff, sales team, and even the call center. Send call recordings to your team to provide constructive feedback, training, or praise. As a psychological effect, you are likely to have more satisfied customers with proper service if your employees know that every call has been recorded. Imagine if your team's phone closure rate is 10% and they receive weekly training and feedback based on their logged calls. Need help with the right staffing schedules for your business? :You can run all kinds of interesting reports in your call tracking backend dashboard, like a “Day and Time” report. These reports allow you to take into account any date range, the number of incoming calls, what time of day they arrive and what days of the week they occur. For example, you may receive a high volume of calls between 12 p.m. and 2 p.m. Then the lunch hour for your employees will either be later or staggered between people who call. Do you receive a high volume of calls from 5 p.m. to 7 p.m., but you close at 5 p.m.? If you want to maximize your profits, you may need to rethink your hours of operation or have an extra representative on the phone. You receive a high volume of calls on weekends but not open? Well, you decide what's best for your customers and your business. Is your paid advertising working? For our Google Ads (formerly AdWords) customers, we not only have call tracking on every page of their website, including landing pages, we've also set up local, toll-free static numbers that we use to track call extensions.