Salesman is a unique existence in China's marketing system. Do you know the value and significance of salesman's existence? The front-line marketers of the middlemen will always exist, the dealers may disappear, but the salesmen will fax number database disappear. 01 2020 is the first year of marketing digitalization. Due to the impact of the epidemic, marketing digitalization has accelerated for 6 years. Different from e-commerce and O2O, which have established a new territory outside traditional business, digital marketing is a comprehensive combination of traditional enterprises (brand owners, agents) and the Internet. The digitalization of marketing means:
Because the traditional channels and the Internet are fully integrated, the boundary between the traditional and the Internet will disappear. It won't be long before there will be no traditional marketing, and all companies will be Internet companies. At the fax number database same time, it also means that those who draw a line from the Internet will also disappear. Combined with the Internet, it becomes a person who drives digitization. If you do not integrate with the Internet, you will become a person who is digitally expelled. Whether active or passive, it will be the "human component" in the system. 02 The salesperson is a unique existence in the Chinese marketing system.
So, what is the value and significance of the salesperson's existence? Channel operation and management, this is the unique value of Chinese salesmen. Channels in China are highly fragmented, and both dealers and terminal stores are fax number database fragmented. Fragmentation means that sales are proportional to the number of customers. When the number of channel customers reaches a certain value, specialists or organizations are required to manage them, including product promotion and derivative work. The value of a salesman lies in connecting with customers. The same is to connect customers, and different companies have different definitions. Some cover the tentacles to the dealer level, and some can reach the terminal level more finely.